Blog

Field notes from the critique table.

Short essays our instructors use to warm up studio discussions — written for practitioners assembling journey analytics platforms.

12 min read · Instrumentation

A practical filter for deciding which customer moments deserve an event name.

9 min read · Critique

How linear charts erase recovery loops and assisted journeys.

11 min read · Regional

Omnichannel habits that keep showing up in our Klang Valley studios.

8 min read · Metrics

Pick retention signals that match the job the journey is supposed to do.